INLUXURY helps brands elevate their presence by combining market intelligence, brand identity, and digital experience design. experiences.We analyze markets, audiences, and cultural trends to shape brand positioning, design strategy, and platform creation.
Data, design, and technology for brand growth.
About us
By studying consumer behavior, competitive landscapes, and global market shifts, we create tailored brand and digital solutions — from visual identity and platform design to data-driven strategy and customer experience. Our approach allows brands to strengthen engagement, expand internationally, and remain true to their essence while adapting to an evolving landscape.
Luxury is defined by deep understanding and personalisation.
INLUXURY empowers brands to lead with confidence, ensuring they are always ahead of the curve in a rapidly changing landscape.
We are dedicated to excellence and precise attention to detail, honoring brand heritage through storytelling. We foster collaboration and leverage cultural intelligence to support companies in enhancing consumer engagement while preserving their unique identities.
Our VALUES & Beliefs
Melissa is the founder of INLUXURY and an entrepreneur specializing in branding, marketing, and trend forecasting. She is passionate about consumer behavior and how automation and machine learning can enhance marketing strategies in the luxury sector. Additionally, she is deeply committed to cultural insights and intercultural communication, focusing on building meaningful connections with diverse audiences by respecting their cultures and immersing in unique experiences. Melissa holds an MBA from UCM and HEC Paris, a BA in Political Science and Economics from King's College London, and is currently pursuing an MSc in Data Analytics with a focus on fashion forecasting at the London College of Fashion.
Melissa Alcocer
Meet Melissa
I am eager to expand into the APAC and Southeast Asian markets, driven by my curiosity about their diverse cultures. I would love the opportunity to immerse myself in these regions, gaining deeper insights while focusing on brand building and entrepreneurship.
Melissa is a dog lover with a passion for fashion styling, wellness, and nature.